Lawyer Internet Marketing

For an Attorney or Law Firm, finding a marketing strategy that truly works can be a difficult task. Times have changed and traditional advertising techniques simply aren't cost effective these days and don't provide attorneys with the results they need.

Web marketing can be a sure way for lawyers to achieve the desired results without breaking the budget. Return on Investment (ROI) is the most important measurement of the success of an online marketing campaign. It's simple, how much money are you spending on marketing compared to how much additional revenue you're making as a result from the marketing? Successful Internet marketing for lawyers requires a process that uses a combination of different online techniques used to compliment and build off of one another to achieve a dominating online presence.

Internet LAVA's Complete Formula for Successful Internet Marketing

At Internet LAVA, we have developed a specific formula that allows for a Law Firm to market their services online with a custom designed, professional website that will convert visitors into clients. We want you to be able to connect with local consumers who need legal representation for the specific cases that are most profitable to your firm.

We use the perfect combination of different web marketing services to build a strong visibility for your Law Firm online. Our methods will increase your overall exposure and connect you with your ideal clients. Your website is the pinnacle of your online presence. All of our online marketing efforts are designed to further strengthen your site's search visibility and traffic.

Laying the Foundation with a Visually Appealing Search-Friendly Website

• Website Design -  Your Law Firm's website is the pinnacle of your marketing efforts online. A custom designed, professional website with a clear call to action will inspire its visitors to contact you for legal services.

• Content Development -   Your website content is the most important aspect of your online presence. We will give you authority in your field by providing the most comprehensive and informative web content to your potential clients.

• Search Engine Optimization -  It is important for your website to be built for strong natural search results for the keywords that people are using to find your services. SEO is an effort that will require continued development throughout every phase of your marketing campaign.

Marketing Your Firm in Major Search Engines and Delivering Immediate Results:

• Search Engine Marketing -  It will take time for the SEO efforts to result in strong organic search visibility that generate a large amount of traffic. By using Pay-Per-Click search marketing in Google, Bing, and Yahoo during the first phase of your campaign, we can deliver immediate results.

• Local Map Marketing -  By creating and optimizing local business listings in Google Maps, Bing Maps, and Yahoo Local, you will gain increased exposure and immediate results. The goal is to acquire first page local map listings in each major search engine.

Continued SEO Development by Utilizing Online Resources:

• Social Media Optimization -  Attracting visitors to your website by promoting and publicizing content through social media is a sure way to connect you with local consumers.

• Professional Blogs -  By creating and making regular blog posts that promote your firm, we can attract local consumers who are searching for specific legal information related to their case.

• Press Release Distribution -  Making regular announcements to the press about your Firm is another way to further promote your website. It also helps generate traffic and improves your professional image.

• Article Marketing -  Publishing interesting and informative articles are another way to attract your ideal consumers.

• Directory Submissions -  Submitting your site to local directories and legal directories will further increase your online visibility and overall exposure.

• Link Building -  Building strong inbound links to your website from other sites that are high ranking, popular, and relevant to your legal field and/or local market region.

The Advantages of Internet Marketing Further Explained:

Internet marketing is an inexpensive way to reach a larger target audience compared to traditional advertising techniques. Another advantage to online marketing for attorneys is that every aspect can be traced, measured, and recorded with free software like web analytics.

With Internet marketing, a lawyer can use a wide variety of free or nearly free online resources to publish information promoting their firm. This can be a time-consuming process. That is why Internet LAVA includes every necessary online marketing technique in one package. We take care of every aspect of your marketing campaign so you can concentrate on your practice.

The Advantages of Inbound Marketing vs. Outbound Marketing

Outbound marketing refers to a form of marketing that literally throws the information out there for all to see or hear. Such as billboards, TV commercials, mailers, and other solicitations. This type of marketing is also referred to as intrusion marketing or interruption marketing. Companies will intrude or interrupt your everyday life to get their message across. It can also be referred to as “In-Your-Face Marketing.” The disadvantage to using Outbound Marketing is that it is expensive and does not reach a target audience, the consumer that sees the ad is not looking for that type of service but instead will have to remember the ad and take action at a later time.

Inbound marketing is a style of marketing that focuses on getting found by the consumer who is already actively looking for the type of services you provide. By engaging this consumer, you are reaching a target audience of those who are already interested. This can be accomplished by publishing helpful information on a website, blog, or other media outlet. When the consumer finds the information, they will often contact the provider of the information because they provide the exact type of service the consumer is looking for. Inbound marketing research is based entirely on consumer need.

With a successful Internet marketing campaign, inbound marketing techniques are maximized to their fullest extent. We will use a number of online tools to publish helpful information that will attract consumers that are already interested and actively engaged in seeking out your legal services.

The One-to-One Approach

"One-to-one" or "one-on-one" marketing refers to a strategy that targets the consumer who is browsing the Internet alone, so the message reaches that consumer personally. This allows for a positive response from the user who is truly interested in the topic.

For someone looking online for information, finding that information sub

Media Transparency

It is important to be open and transparent about information related to your legal field. Media transparency is an open sharing of information. If you actively provide your audience with comprehensive and helpful information and hold nothing back, you are further strengthening your online efforts just by educating and informing the public about the subject matter.

The Effects of Broadband and Modern Technology

With recent technological advancements, more and more consumers have high-speed or broadband Internet connections, many with wireless media and other digital technology. This has allowed for many firms to embrace online advertising and shift toward using rich multimedia to more effectively engage the online consumer.