DUI / DWI Attorneys
DUI Website Design and Marketing
One of the most competitive categories among attorneys for internet marketing includes the niche practice area of DUI and DWI defense. Pay per click bids for phrases such a "Boston DUI Attorney" or "Tampa DUI Lawyers" can exceed $50 a click. This niche area is ridiculously competitive because no other area of internet marketing for criminal defense attorneys is more profitable.
The best DUI attorneys should have the best DUI websites. Those attorneys are certainly at an advantage when it comes to providing information related to that niche practice area and procedures used in the particular jurisdictions in which the attorney practices. The best DUI attorneys are also at an advantage because they have the most quality and relevant information to list on their attorney biography page. The best DUI attorneys have more information to discuss concerning their recent case results. For any number of reasons, the potential exists for the best, most well-established attorneys to have the best, most well-established websites.
Furthermore, because the best DUI attorneys are in high demand, their website should also be in high demand as other blogs and websites will link to that website because it is deemed to be authoritative.
Is your website properly capitilizing on your unique training and experience? Are you proud of your website and the message it conveys to your ideal clients? Is your website dominating the search engines for DUI cases in your particular state, county and city? Does your website provide unique, quality information that answers those questions that your clients typically ask during the initial consultation? If not, contact Internet LAVA to discuss your current internet marketing efforts and your long term goals.
What Your Ideal Client Wants After a Drunk Driving Arrest is Information
From the client's perspective, after an arrest for driving under the influence (DUI) or driving while impaired (DWI) the person is not looking for just any attorney. The person is looking for the best attorney to represent them on their DUI or DWI criminl charge.
When the person begins their search, often within 48 hours after an arrest, they are looking for general information about the criminal charge, possible punishments, and defenses. The person will look at the documents they were handed after their arrest such as the DUI citation. They may do searches on the internet for particular phrases found on those documents. Your ideal client may perform a search for phrases such as "Florida DUI Laws" or "California Drunk Driving Defense."
After a DUI arrest, your ideal client will be searching online for information about how to protect their driver's license. During their online search, the potential cilent will come across several websites developed by attorneys. Those attorneys have a distinct advantage because the client may call them during the first phase of their search or may recognize the website again later in their search.
Searching for an Attorney Focused on DUI Defense
Next the client will narrow their search to begin looking for attorneys in their particular city or county. The client wants an attorney focused on DUI / DWI defense. If the website talks about other practice areas such as family law or personal injury the client is likely to click off the page within the first few seconds.
It is possible to add other criminal defense categories into the website, but the design of the website is very important to keep the viewer's attention during those first few seconds. Additionally, the viewer may land on an interior page deep within the website and never see the homepage. For instance, the viewer may be looking for information about a "DUI arrest that involves a refusal to take a chemical test," "first DUI penalities," "dui arrest after a car crash" or "fighting the DUI breath test reading."
Ideally, the potential client will use the search engines to click on a result that takes them directly to an interior page of your website that addresses that exact issue. By answering those general questions on very specific topics you show the potential client that you have experience with their particular type of case. Optimizing the website to help the viewer find the exact page that answers their question is important.
Searching for a Local Attorney Fighting DUI in the Right Jurisdiction
The potential clients are also looking for attorneys with their main office in their town. A picture of the city or courthouse helps the client quickly realize that the website is for a local attorney. The home page of the website must show the viewer that the law firm is focused on DUI / DWI cases in the particular jurisdiction where the DUI arrest occurred. Your ideal clients are looking for indications that the law firm is recognized as leaders for DUI defense in the right jurisdiction.
The DUI Attorney's Biography
Next the client will read the attorneys biography. If the biography indicates that the attorneys has special education, training and experience related to drunk driving defense, then the potential clients is likely to contact the attorney for an initial interview. If the website is designed properly, the viewer will click on that attorney biography page while looking at the website. If the website is designed properly, the next step taken by the viewer will be to contact the law firm to set up the initial consultation.
Verifiable Past Case Results to Highlight Your Experience
Like never before your ideal clients can research many attorneys in their area looking for the perfect attorney for their particular type of case. Your potential clients are looking for verifiable past case results and the answers to their questions regarding potential punishments and collateral consequences.
Your Online Reputation
Ideally, the search engines would help the consumer find the best attorney for their particular type of case. Being recognized as a great DUI attorney comes down to reputation. Are you known among the defense attorneys, judges and prosecutors for providing a great defense to your clients?
In the realm of internet marketing, your on-line reputation also matters. Is your website known among the other websites and blogs that discuss DUI / DWI defense? If those websites link to your website, then the search engines see those connections as indications of your online reputation.
Keys to Optimizing a DUI Defense Website
The most important technique for dominating the search engines in the highly competitive DUI / DWI field involves having more and better content than your competition. Search engine optimization (SEO) involves the following factors:
- The number of pages on the websites (the more relevant well-written pages the better);
- A content management system that allows the attorney to edit and add content on the website on a regular basis to supplement the work the internet marketing company created when the website was launched;
- Working with an internet marketing company that continue to add additional content to the website and improve the content added by the attorney over time;
- Properly tagged and unique photographs on each page of the website;
- Properly optimized and relevant videos on various topics related to DUI defense;
- The number of social media profiles that link to the website;
- Internal linking to see if the various pages on the website are linked together in a way most helpful to the viewer;
- Backlinks from other highly-respected and relevant websites.
Writing Content for a Drunk Driving Defense Website - Charges and Defenses
At Internet LAVA we provide attorneys with better content focused on their ideal cases. The content on the website should usually be divided into two categories. The particular types of DUI cases and the particular types of DUI defenses. If there are hundreds of potential defenses to a DUI case, then your website should have a separate page on as many of these defenses as possible. If there are 15 different ways that the prosecutor can charge the offense, then your website should have 15 different pages on each different type of charge.
Additionally, we use a content management system that allows the attorney to easily add or edit content at any time from any computer. We work with the attorney to training them on simply techniques for writing content for an attorney website. If the attorney writes a memorandum of law on a particular topic unique to drunk driving defense, much of that information can be "cut and paste" onto a particular page within the website. If no page deals with that particular issue then the attorney can use our content management system to add an additional page of content within a matter of minutes.
Our Solutions for Busy DUI Attorneys
At Internet LAVA we focus on website design and internet marketing for criminal defense attorneys in general and DUI / DWI attorneys in particular. We can handle every aspect of your online marketing so that you can focus on your practice. Call us today so that we can show you how our techniques and strategies can help you We help you market your law firm so that your ideal clients contact your for an initial consultation.
DUI Attorney Internet and Website Resources
National College for DUI Defense NCDD - NCDD is a non-profit professional corporation devoted to providing information to the public about drunk driving laws and assisting attorneys that focus on this specialty area of a criminal defense practice.
National Commission Against Drunk Driving - NCADD develops strategies and programs geared towards reducing the incidences of driving impaired.
Mothers Against Drunk Driving (MADD) - Organization devoted to stopping drunk driving, supporting victims, and preventing underage drinking. The MADD website provides a wealth of information on DUI stories, statistics, and public policy arguments for stricter enforcement of DUI laws.