Internet Marketing and Website Design for Personal Injury Attorneys

Personal Injury Marketing and Website Design

Personal Injury attorneys face unique challenges in internet marketing and website design. We help trial attorneys advertise their personal injury or medical malpractice law firm through cost effective internet marketing techniques that use a content rich website with a great content management system, social media marketing, and video websites.

While other attorneys waste money on pay per click, we help our personal injury attorneys use their resources on what matters most - a content rich website that shows up naturally in the search engines for the terms their ideal clients are most likely to use when they begin their search to find a personal injury attorney.

Contact Internet LAVA to discuss your internet marketing needs for your litigation law firm. We believe that our best clients are the most educated attorneys on how internet marketing really works. When you contact our company we will schedule an initial consultation to discuss your current internet marketing efforts and long terms goals. Whether you are starting a personal injury law firm or well established, whether you are a solo practitioner or in a mid-size firm, our techniques help you grow your practice quickly with an immediate and sustainable return on your internet marketing investment.

We can show you how our content management system will allow you to edit or add content to any page of your website in a matter of minutes. We can create hundreds of pages of content and give you the ability to write additional content for the website which is one of the most cost effective ways to dominate the search engines and managing your online identity. Call us to find out the new direct of internet marketing for personal injury law firms that can allow your practice to domate the search engines.

Websites for Internet Marketing for Personal Injury Law Firms: Go Big or Go Home

Because internet marketing for personal injury attorneys is so competitive - we have five words of advice - "go big or go home." Anyone can build an electronic brochure that can give people information about your law firm if they search for the name of your firm or the names of your individual attorneys.

At Internet LAVA, we build websites for personal injury attorneys that dominate the search engines by having better content, more content, better graphic design, properly tagged pictures, more backlinks, more internal links, better social networking, and effective use of website videos.

Find the Competition - Personal Injury Attorneys in Your Area with Effective Websites

The first thing that any trial attorney should do when considering investing in internet marketing for a personal injury law firm is looking closely at the competition. We can help you determine which personal injury law firms in your area are most likely to attract your ideal clients when they begin their search for an attorney on the internet.

Examine Those Websites to Determine Your Requirements

Once you have found the most effective websites for personal injury attorneys in your area, then look closely at those websites to determine the following:

• How effective is the design websites?
  
• Is the website in compliance with all of the state's bar rules that govern internet marketing?
• How many interior pages are on the website?
• What is the page rank of the main page of the website and what is the page rank of each interior page?
• How many properly tagged pictures can be found on each page of the websites?
• How are those pages linked together within the website?
• How many other websites link to the personal injury attorney's website (also known as backlinks)?
• For each backlink to the main website, how relevant and powerful are those backlinks?
• What relevant and highly ranked personal injury directories does the law firm use to promote the main website?
• How effectively is the law firm using local business listing on the major search engines (such as Google Places, Bing Maps, and Yahoo Local) to drive traffic to the main website?
• Does the personal injury law firm effective use videos on the website?
• Does the personal injury law firm effectively use  social media to drive traffic to the main website? 
• What types of unique search engine optimization (SEO) techniques are helping that website rank well in the search engines?

Once you understand the competition, you need a website design and internet marketing company that will build you a bigger and better website geared towards dominating the search engines in your ideal geographical areas.

Better Content for a Personal Injury Attorney's Website

Think about internet marketing from the perspective of your ideal client. Someone they love has been injured through the negligence of another person or company. They might begin their search by looking at terms such as "personal injury" or "brain injury" or "wrongful death" or "contingency law firm" on a national or state level.

After the viewer learns some of the terms they begin to narrow their search eventually looking for an attorney with experience with their particular type of case in their area. For example, the viewer may quickly narrow their search to something like the following: "wrongful death attorney in Tampa Florida for a construction accident" or "vicious dog bite attorney in Boston."

By having hundreds of interior pages on your website each dealing with one particular issue targeted at your state and geographical location, you will start to show up for those longer searches (called long-tail searches). In many cases, your visibility in the search engines begin immediately for particular narrow niche areas.

By focusing on certain niche areas you can begin to see an immediate return on your investiment. Additionally, you can attract those cases that are the most interesting and profitable to your practice. While other attorneys take the shot gun approach by barely touching on every practice area within the personal injury category, you can focus on building the most relevant and informative content for particular niche areas.

As your practice grows, you can begin to target other niche areas and expand your practice accordingly. Internet marketing provides you with the most effective way of attracting your ideal clients and most profitable cases.

Niche Areas for Personal Injury Attorneys

When writing content for personal injury attorneys we provide the trial attorney with a long list of possible topics and also ask them to suggest any practice or niche areas that we might have missed. The more pages on the website, and the more informative the content on each page the better the website will rank in the search engines for those terms.

Many personal injury attorneys ask us, "Why do we need so much content? Who is going to read all this?" In order to answer the question you have to understand how the search engines work. If your potential local client is interested in motorcycle accidents involving serious head injuries, they might "Google" those terms. Instead of landing on the main page of your website, the search engines might direct them to an interior page deep within your website site on motorcycle accidents or head injuries.

Your potential local client will be immediately impressed that your website is geared towards answering some of their general questions for a specific type of case. Also, by having content on such particular areas within the field of personal injury, you show the client that you are experienced in that particular niche area and want to attract their business.

An entire website can be built around a particular niche area such as medical malpractice. Many personal injury attorneys want several or all of the following niche areas listed below in their website. The possibilities are unlimited for building informative content on a personal injury attorney's website. Consider some of the following practice areas which can each be an individual page on the website all organized in a matter that allows the viewer to quickly find information about the topic for which they are most interested.

Types of Injury

• Back and Neck Injuries;
• Body and Limb Injury;
• Head and Face Injury;
• Brain Injuries;
• Back Injury;
• Burn Injuries;
• Birth Defects;
• Heart Injury;
• Lung Injury;
• Spinal Cord Injury;
• Quadriplegia; and
• Sexual Transmitted Diseases.

Injuries to Children

• Birth Defects;
• Birth Injury;
• Birth Trauma;
• Prescription Medicine and Drug Recall;
• School Bus Accident; and
• Abuse or Neglect Injuries to Children.

Personal Injury Terms

• Contengency Fees;
• Damages Issues;
• Hospital Bills;
• Depression;
• Lost Wages;
• Loss of Benefits;
• Disabilities;
• Accident Claims;
• Disability Claims;
• Wrongful Death; and
• Negligence.

Instrumentality

• Car Accidents;
• Vehicle Accidents;
• Traffic Accidents;
• Motor Vehicle Accidents;
• Motorcycle Accidents;
• Trucking Accidents;
• Motorcycle Accidents;
• School Bus Accidents;
• Airline Accidents;
• Aviation Accidents;
• Railroad Accidents;
• Train Accidents;
• Recreational Vehicle (RV) Accidents; and
• Crane Accidents.

Places Where Injuries Occur

• Worker's Compensation;
• Work Related Accidents and Injuries;
• Construction Accidents;
• Hazardous Chemical Exposure;
• Fire Accidents or Injuries;
• Dog Bite or Vicious Dog Injuries; and
• Work Accidents and Injuries.

Medical Malpractice

• Misdiagnosis;
• Undiagnosed Complications;
• Failure to Treat;
• Emergency Room (ER) Mistake or Error;
• Failure to Diagnose in the Emergency Room (ER):
• Surgery Error;
• Wrong Surgery, Patient or Site Error;
• Doctors Errors, Mistakes and Negligence;
• Medical Equipment Error;
• Infections in Hospitals; and
• Veteran Administration Medical Malpractice.

Premises Liability

• Slip and Fall;
• Amusement Park Accidents;
• Staircase Accidents;
• Escalator Accidents;
• Elevator Accidents;
• Inadequate Security; and
• Swimming Pool Accidents.

Product Liability

• Product Liability Claims;
• Defective Products;
• Product Recalls;
• Unsafe Products;
• Product Injuries; and
• ATV Recall.

Drug Injuries

• FDA; and
• Prescription Errors.

Abuse and Criminal Acts

• Child Abuse;
• DUI Car Crash with Injury;
• Domestic Abuse;
• Nursing Home Abuse;
• Elder Abuse;
• Nursing Home Neglect;
• Police Misconduct;
• Police Related Injury;
• False Arrest;
• Civil Rights Violations;
• False Arrest;
• Sexual Assault;
• Sexual Abuse;
• Slander and Liable; and
• Stalking and Cyberstalking.

Disability Insurance Claims

• Denial of benefits by Long Term Disability Policies both ERISA and non-ERISA;
• Denial of benefits by private (non-ERISA) insurance police.

Other Injuries and Wrongs for Chemical or Toxic Torts

• Asbestos or Mesothelioma;
• EMF or Radiofrequency Exposure;
• Beryllium Exposure and Law Suits;
• Silica Exposure and Health Risks;
• Benzene Litigation and Exposure;
• Chemical Torts;
• Toxic Mold and Mold Exposure; and
• Toxic Tort.

Building Immediate and Long Term Results

By building a sizable amount of content on a wide range of topics related to personal injury law, you will quickly see results for your ideal niche areas. Over the next six to twelve months, your law firm will begin to dominate the search engines for the most competitive terms. Over times, by continuing to update and add to the website it will become stronger each month and each year allowing you to spread out your geographical reach as your practice grows.

Our Solutions for Personal Injury Attorneys

Contact Internet LAVA to find out the new direction of internet marketing for personal injury law firms. Schedule an initial consultation to discuss your current internet marketing efforts and our solutions to meet your long term goals. Find out why our product blows away the competition on both price and results.

Personal Injury Law Resources

American Association for Justice

American Arbitration Association

American Bar Association ABA Law Practice

Insurance Institute for Highway Safety / Highway Loss Data Institute

The American Trial Lawyers Association

The Injury Board