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Law Firm Directory Advertising and Profile Management
Attorney Advertising on Free Directories and Profiles
Having a great website is not enough. In order to show up at the top of Google you should take advantage of other free online resources that link back to your main website. Hundreds of popular websites allow individuals and business owners to set up online profiles. Creating these on-line profiles help the lawyer's main website show up higher in the search engines.
Information on Free Online Advertising for Lawyers
Profile management is the process of creating and optimizing a vast network of professional online profiles. You get the greatest benefit when you fill out the profile completely and add links to your website and other social media profiles. Many of the profiles even allow you to add videos. At Internet LAVA, we make sure to help attorneys utilize all of the free resources available online.
How do we help? We set up all of the profiles for the attorney. When appropriate, we help the attorney set up the privacy settings and link the various social media profiles together, including Google+, LinkedIn, Facebook, Twitter (and many more). Then we turn it all over to the attorney. Although many attorneys are wary of social media, once the basic profiles are set up, attorneys typically have a much easier time figuring out how to have a professional image online.
When profile management is done properly, a law firm will have some very distinct advantages that will greatly enhance the firm's Internet visibility, including:
Attorney and law firm profile sites can be found throughout the Internet. We'll break them down into five main categories:
Optimizing the profile page on hundreds of these other popular websites will allow the attorney to enhance their marketing efforts for free or nearly free. So how do you get started? Setting up numerous online profiles can be a tedious task. Most busy attorneys simply don't have the time to create all of these profiles and others do not realize the incredible marketing value in doing so.
Many attorneys have the perception that it will cost a lot of money to be listed on these websites. That is simply not true. The best listings are absolutely free.
Due to the vast amounts of spam and Internet scams, attorneys who are less "Internet savvy" are very hesitant to sign up for anything online. These attorneys will usually assume that an online web company will do whatever they can to get your money. That is usually true because even the free sites have advanced features that require a monthly fee. At Internet LAVA, we know which paid features are worth every penny and which ones are overpriced.
We have developed a formula that allows law firms to receive the greatest benefit at the lowest possible price. By taking advantage of all the free resources first - we are able to achieve outstanding results for our clients. This labor intensive but low cost approach provides the attorney with the best return on investment.
As internet marketing becomes more competitive, one single approach will no longer work. Dominating the search engines requires effectively taking advantage of each new internet resource as it emerges. Just as the law is constantly changing and evolving, the attorney's internet marketing strategy must also change and evolve with each new technology.
Having a great website design but little or no consumer traffic will not help you. At the same time, having a highly visible website but a poor user experience will not do much good either.
The same rings true for online profile management. Even if you have an enhanced and impressive profile page on all of the best websites, a great twitter page, compelling blogs, and a strong social media presence; without a properly optimized website that provides a great user experience, you are still at a disadvantage.
At Internet LAVA, we make it easy for you. We offer a web-marketing package that includes everything you need to get the best possible ROI from the Internet (all for one monthly price). How do you achieve the greatest benefit from the Internet? Call Internet LAVA. However, if you're interested in taking the "do it yourself" approach, keep reading.
Directory advertising providers at AVVO, Lawyers.com and Nolo will at some point contact most every attorney. The talented sales people will tell you that their directory site gets more traffic than any other. The sales people may show you examples of how their web pages rank well in search engines for certain key terms. The sales people want you to believe that paying to be listed at the top of their directory will deliver you all the web traffic you will ever need. Don't fall for it. Put simply, there is no single solution.
To get the most from your marketing dollars, and the best traffic to your website, you will first need to take advantage of all the free resources out there before spending money on paid directory listings or pay-per-click advertising.
Our best piece of advice for attorneys looking to get the most out of their online marketing dollars goes back to:
Rule Number One: Before you pay one penny in pay-per-click ads or expensive directories, take full advantage of the free directories and profiles available to attorneys.
If you need your marketing dollars to stretch as far as possible, follow these steps:
The team at Internet LAVA, LLC, has managed the profiles of hundreds of attorneys across the country. Call us to discuss cost-effective profile management options. Or if you do not have a website, or if you feel your website is not worth promoting, then call us at 1-800-292-LAVA for cost-effective solutions. We can help you build a beautiful website that you are proud of.
The third answer to this question is… OK, every answer to this question is simple. We're just going to spell it all out for you in no particular order so keep reading...
OK, now that we've mentioned Avvo and the Justia Lawyer Directory, we need to stop here and talk about something else before we go any further. The following information is very important.
We've all seen those default silhouette pictures that display when someone has not uploaded a photo to their profile. You will be surprised at how many highly esteemed attorneys have blank face profiles.
Examples of "blank face" profile pages: (click for a larger view)
At Internet LAVA, we don't like blank faces. Most attorneys don't realize how many times their potential clients find their blank faces on the Internet even if the attorney never set up a single online profile. How is this possible? Many lawyer directory sites will automatically create an online profile for every attorney that it possibly can. These sites create the profile for the attorney by pulling data from the State Bar Associations in order to automatically create profile pages for attorneys.
So, if you've been practicing law for a while and you're licensed with the State Bar; you already have several online profiles whether you like it or not. Here's the bad news: If you have not claimed these profiles then you have blank faces on the Internet. It's OK, don't panic. At Internet LAVA, we have a cure for blank faces.
Avvo and the Justia Lawyer Directory are two of the most comprehensive attorney directories on the Internet. They want to be as complete as possible by listing every single licensed attorney in the country. Follow these simple steps to set up your profile page:
Congratulations, you've successfully claimed and updated some of the most important online profiles on the internet. Now where were we? Oh yeah...
There are multiple other online profile websites that are completely free, including:
These are just a few, there are countless others that attorneys can utilize to maximize their efforts online.
This is a question that is open to debate. At Internet LAVA, we are very selective about the directory listings and enhanced profiles that we pay for. Now that you've set up all of the free profiles that you possibly can; it may be time to take things a step further and set up new online profiles that require a monthly or annual fee. You can also enhance some of your exisiting profiles and gain some great new features.
Many other attorney advertising and website design companies will provide you with a service that is sub-par. They may not care if you are getting the most out of your Google Places listing. Here's the shocking truth: they may not even care if you have blank faces.
At Internet LAVA, we take a much different approach. We want you to get the most out of your internet marketing experience. We help you with every single aspect involved with having a dominating internet presence. Utilizing all of the free and nearly-free attorney advertising resources online can be a daunting task. Most legal professionals simply don't have the time to establish a proper online presence.
The good news is: we take all of the "leg-work" out of it for you. By choosing Internet LAVA as your website design and online advertising company; you will achieve a visibility online that will allow you to connect with your ideal clients on a regular basis. This will result in the maximum Return On Investment that you could possibly achieve through the Internet.
Law Firm Advertising Company | Internet LAVA
The truth is that no matter how much time you spend making the most of the internet; your time and effort will be wasted if you do not have a proper website. Your law firm's website must be the pinnacle of your online advertising strategy. Everything else, including online profiles and directory listings, social media, articles, press releases, and professional blogs, must serve as a "support structure" to your main website.
At Internet LAVA, we want you to be proud of your website because it is what defines your business. The truth is that your ideal consumers, typically will not find you through online directories or profiles. The vast majority of consumers are going to use major search engines. The reason online profiles and directory listings are so important is that they will improve your website's link popularity and organic search rankings in Google, Yahoo, and Bing. They will also improve your online reputation and industry recognition. When optimized properly, these profiles will portray you as an authority on legal issues that are most profitable and most rewarding to your practice.
Your ideal consumers are going to be the people who are looking for the "best attorney" for their case. They will use search engines to find lawyers who focus their practice and are very familiar with the exact types of legal situations that they are experiencing.
Any attorney can set up a vast number of online profiles but few know how to properly optimize them to enhance their online visibility for the types of niche areas that are most rewarding. A proper search engine optimization strategy must be at the forefront of your internet advertising efforts.
If you are an attorney or other legal professional looking to make the most of the internet, establish a powerful online presence, connect with your ideal clients, take market share, and dominate the competition, then contact Internet LAVA at 1-800-292-LAVA.
Last updated on Tuesday, June 16, 2015.