Google Adwords Pay-Per-Click Campaigns for Attorneys and Law Firms

Many of the attorneys that contact our company are very familiar with Google Adwords pay-per-click campaigns. Certain attorney can benefit from creating Google Adwords Campaigns, especially for narrow niche areas. However, many attorneys spend too much of their internet marketing budget on pay-per-click campaigns without creating any return on the investment.

It is no secret that attorneys (unlike most other business owners) are willing to overbid for keywords, especially for criminal defense, family law and personal injury practices. Creating a successful internet marketing campaign requires balancing pay-per-click marketing with longer term goals such as building a bigger and better website filled with informative content that answers the questions of your ideal clients before they settle on an attorney.

Read more about Why Attorneys Spend to Much Money on Pay-Per-Click.

After you have created a verified business listing on Google Places, you will start promotional material from Google asking you to try AdWords Express. In fact, Google may even send you a $100 gift card. AdWords Express is a new program that makes it easier for business owners to create an ad that appears in Google's sponsored listings and automatically targets people in your area who are search for an attorney in your practice area.

Local Searches Become More Important

Google estimates that 20% of all Google searches are performed by individuals who are looking for something local. The new program, AdWords Express, helps your law firm connect with these potential clients by showcasing your law form in the Ads section of Google's search results. In fact, currently, Google will mark your business with a distinctive blue pin on Google Maps which creates an extra incentive for law firms to jump on this opportunity.

Adwords Express is Google's attempt to cut out the middle man that busniesses typically used to set up their pay per click campaigns. Call us to find out more about the pros and cons of using AdWords Express.

Google's Adwords - Attorneys Watch the Videos Produced by Google

In order to provide you with more information about Google Adwords, we have embedded many of the videos produced by Google on this page. Yes, Google actually made these videos. Watching these videos will give you a great overview of how Google Adwords can be used by attorneys and law firms to enhance their internet marketing strategy. The second and third video are particular informative at explaining exactly how Google has set up the Adwords program.

After you have learned as much as possible, contact Internet LAVA to find out more about the benefits and limitations of Google Adwords as a part of your overall internet marketing strategy. If you are frustrated with pay per click advertising, find out how spending less money on a more targeted approach will provide a much better return your investment.

Getting Started with Google AdWords for Attorneys - General overview discussing google adsense, including information on tutorials, api, editor, trends and webmaster tools.

Google AdWords Bidding Tutorial for Law Firms - Google's Chief Economist, Hal Varian, explains how to adjust your bids to maximize the profit from your marketing investment on AdWords. Find out about Cost Per Click (CPC), conversion rate, Value Per Click (VPC), Value Per Conversion (VPC), Average Conversion Rate (ACR), Adwords Auction, Bidding, Bid Simulator, Google Analytics, Maximum Bids and Maximum Profits.

Introduction to the Google Ad Auction for Lawyers - Google's Chief Economist, Hal Varian, discusses how your quality score (click through rate, landing page quality, relevance) and max CPC bid impact how much you pay for a click on Google.com through AdWords ad auction. More information on Google's bid rate calculations.

Conclusion

Contact Internet LAVA to find out more about the pros and cons of internet marketing with Google Adwords pay-per-click (PPC) campaigns. We want you to actually understand how Google Adwords can help your law firm when you understand the benefits and limitations of Search Engine Marketing (SEM) for Attorneys.

Read more about our solutions for Yahoo Search Marketing and Microsoft AdCenter (MSN), including the special alliance between these two companies. We have also created a page explaining the new Facebook Pay Per Click Advertising which is based on targeting a specific demograhic instead of viewers using specific key words.

While other attorneys spend too much money on the most common and expensive pay-per-click keyterms, we work with our clients to focus their pay-per-click budget on the most profitable niche areas that provide a much better return on investment.

Information Center for Attorney's Using Google's Adsense

How Attorneys Can Maximize Adsense Earnings - Information for attorneys or law firms interested in creating a content banner ad unit on Adsense by choosing text only banners, image only banners or a combination of both.

Law Firm Video Ads: Google Answers Questions - Information for attorneys on creating click-to-pay video ads for a law firm through Google's Adsense.

Third Party Site's Adsense Earnings: How Do They Make Money? - Google provides information explaining how these third party sites earn money each time someone clicks on an image or text ad that clicks through to your law firm's website and advertising materials for an attorney.