Microsoft AdCenter (MSN) / Pay Per Click Ads for Attorney and Law Firms

At Internet LAVA, we understand the benefits of using the Microsoft AdCenter (MSN) sponsored search marketing for a targeted pay-per-click campaign focused on particular niche areas of the law. Despite the benefits, we also understand the limitations. We work hard to educate our clients on the fact that unlike most other business owners, attorneys are willing to overbid for the most competitive key terms and phrases.

When attorneys contact us for advice, many attorneys tell us their frustrations with how expensive pay per click marketing has become. Propping up a weak website with an expensive pay per click campaign will not help you make any money. Contact us to find out how a bigger and better website focused on delivering unique informative content to your ideal clients provides a much better return on investment.

Although several years ago, attorneys saw a nice return on investment from using Microsoft AdCenter through MSN pay-per-click ads, the rapidly increasing bids for keywords had eliminated the chance for a healthy return on investment except for the most targeted niche areas of the legal profession.

Niche Areas for MSN Pay-Per-Click Ads

What are these niche areas? Anytime a change in the law occurs, potential clients begin looking for more information.

• For a family law attorneys this could occur when a particular state loosens the rules for child support modification actions.
• For a criminal defense attorney, this can occur when a new avenue of post-conviction relief becomes available in a particular type of criminal case.
• For personal injury attorneys, this can occur when a particular type of mass injury results in a flood of potential clients looking for a personal injury attorney in a particular jurisdiction.

For those types of niche marketing, no other form of advertising is as effective as pay per click ads. When the attorney combines the pay-per-click niche marketing with an effective website devoted to those topics the conversion rates increase dramatically.

Even when the law remains the same, the attorney may develop a desire to attract more clients in a particular niche area. These niche areas are never as competitive as the main practice areas because few attorneys take the time to go after the smaller niche areas which are much easier to target effectively.

If attorneys take the time to capitalize on these types of niche cases, then pay per click ads using MSN's Microsoft AdCenter can be extremely profitable with immediate results. At the same time that the MSN pay per click campaign begins, the attorneys should also begin developing content on those types of topics for the website. The attorney quickly becomes recognized as leader in that area of the law.

More on Pay Per Click Marketing

Many of the attorneys who contact us are familiar with Google Adwords and Yahoo Search Marketing. We also provide information on demographic based pay per click marketing now provided by Facebook Pay Per Click Advertising.

Find out more about whether pay-per-click with MSN's Microsoft AdCenter should be a part of the internet marketing strategy for your firm. At Internet LAVA we can show you why building a better and bigger website filled with informative content that answers the questions of your ideal clients before they settle on an attorney in your area will bring you a better return on investment. Although pay per click plays a role, learn how to use your Search Engine Marketing (SEM) budget more effectively.