Case Study: Law Offices of Richard C. McConathy

  • Law Offices of Richard C. McConathy
  • Law Offices of Richard C. McConathy
  • Law Offices of Richard C. McConathy
  • Law Offices of Richard C. McConathy
  • Law Offices of Richard C. McConathy
205%
Growth in Revenue

In the last 5 years with Internet Lava, The Law Offices of Richard C. McConathy grew 205% in annual revenue. From fiscal year 2016 to 2018 the firm grew 45% in annual revenue.

143%
Increase in Traffic

From August 2012 to August 2018, the traffic for all 4 of Richard McConathy’s websites That Internet Lava developed and marketed increased 143% from 2696 to 6548 unique visitors per month.

40%
Marketshare Visibility

For the 420 keyword phrases that Internet Lava currently tracks for McConathyLaw.com. The website’s total visibility index is an average of 40.65% for August, 2018.

The visibility index is based on click-through rate (CTR) that shows a website’s progress in Google’s top 100 for keywords from the current tracking campaign. A zero-percent visibility means that the domain isn’t ranking in Google’s top 100 results for any of these keywords; and a 100-percent visibility means that the domain keeps the first position in the SERP for all of these keywords.

Compared to the next 5 competitor websites, which are currently at 5.83%, 5.24%, 3.69% and 2.41% for the same set of 450 keywords during the same period of time, McConathyLaw.com’s 40.65% visibility index is a measurable that shows that the organic SEO campaign is completely dominating the market.

The keywords are chosen based on the practice-area specific pages on the website. These pages were created to target multiple variations of very important keyword phrases directly relating to the law firm’s desired practice areas. The website currently has 180 practice area pages, targeting countless keyword phrases, out of which 420 are being tracked. These tracked keywords were chosen as the most valuable search terms for the law firm’s practice.

Out of the 420 keywords being tracked, the website ranks in the top 3 positions for 180 of them, the top 10 (first page) positions for 325 of them, the top 20 for 366 of them, and in the top 79 for all 420 of them. Additionally, the search result link includes 5 stars (generated by feeding Google’s reviews algorithm.) for 381 of them. The search result link is in the “local pack” for 24 of them. The Home page is the page that shows up for 88 of them, while an interior page shows up for the other 332 keywords. A total of 160 different pages show up for the tracked keyword phrases.

The keywords are chosen based on the practice-area specific pages on the website. These pages were created to target multiple variations of very important keyword phrases directly relating to the law firm’s desired practice areas. The website currently has 180 practice area pages, targeting countless keyword phrases, out of which 420 are being tracked. These tracked keywords were chosen as the most valuable search terms for the law firm’s practice.

Out of the 420 keywords being tracked, the website ranks in the top 3 positions for 180 of them, the top 10 (first page) positions for 325 of them, the top 20 for 366 of them, and in the top 79 for all 420 of them. Additionally, the search result link includes 5 stars (generated by feeding Google’s reviews algorithm.) for 381 of them. The search result link is in the “local pack” for 24 of them. The Home page is the page that shows up for 88 of them, while an interior page shows up for the other 332 keywords. A total of 160 different pages show up for the tracked keyword phrases.

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