Attorney Internet Marketing and Website Design

At Internet LAVA, we have a unique mission to help our clients achieve a dominating presence across the internet. We provide attorneys with a marketing strategy that will quickly result in consistent leads from their ideal clients for their particular legal practice. We provide an attorney with the most cost-effective techniques for dominating the search engines that provide an incredible return on investment.

Through your website, we help you become recognized as an authority within your particular area of the law. Our techniques will give you a full online presence with a powerful website as the pinnacle. With Internet LAVA, you can focus on your practice while we focus on your online presence.

The internet has changed everything about marketing the services provided by an attorney. As a result, internet marketing for attorneys has become increasingly competitive. In order to rise above the competition you need an internet marketing company that will help you create a dynamic website full of unique content as well as an effective network of social and business profiles that utilize each new technology as it emerges. We help you stay one step ahead of the competition because unless you are at the very top of the search engines then your internet marketing efforts are wasted.

Website Design for Attorneys

At Internet LAVA we design websites for attorneys geared towards increasing the chances that your ideal client will contact your law firm. An attorney's website should be presented to the consumer in a way that reflects professionalism, experience, and reliability. A professional image and brand identity are key factors for this successful presentation. The most important aspect of a website's design is to get the visitor to take action, either by picking up the phone to call your office or by submitting an email inquiry.

An effective website is the most important step in marketing your law firm. You only have one chance to make a lasting first impression. A professionally designed website can make an impression that quickly converts a visitor into a client. When a local consumer visits a lawyer's website they will make a decision about whether to stay on that website within the first few seconds. Presentation is everything.

Writing Content for an Attorney's Website

Each page of the website should give away helpful information - the same type of information that your potential clients are seeking when they meet you during the initial consultation. At Internet LAVA we understand that writing content for an attorney website requires understanding your practice and the results you want to achieve. We work with you to come up with effective ways to explain to your potential client's the general information they are searching for when they begin looking for an attorney to solve their legal problem.

The search engines look at the number of pages on your website and also the way those pages are organized. We help you create a content rich website that provides general answers to hundreds of specific questions for which your potential clients are searching.

Let us show you how easy it is for any attorney in your office to add content to the website in a matter of minutes. We use the best content management system for attorney websites called DotNetNuke. If you can send an e-mail, then you can quickly learn to add or edit the content to your law firm's website. Attorneys that take an active role in adding information to their website directly have a huge advantage over their competition. They are also able to market their practice in a more cost-effective manner.

Search Engine Visibility

The first and most important aspect of attracting your ideal client is being visible on the search engines. Where do consumers look when they use the internet to find an attorney? Google, Bing, and Yahoo are the three most popular search engines that control the vast majority of searches. These three internet search engines help billions of consumers easily find what they are looking for online.

While other attorneys spend thousands of dollars a month on expensive pay per click campaigns, we help our clients focus their resources on what matters most - search engine optimization (SEO). SEO refers to the process of making your website stand out organically or naturally on the search engines. The organic rankings on the search engines do not cost one penny per click. Many attorneys think of SEO as some mystical, secret formula. In reality, SEO simply requires paying attention to every detail of your website to provide the most helpful information to your ideal client. Those questions that your ideal client will ask during the initial consultation are often the same questions the client will research when they begin their search online.

SEO for an attorney's website requires a network of quality inbound links from relevant pages on other websites. As we help you create the best content that answers the questions of your ideal clients, other websites will begin to recognize your website as an authority on a certain topic. The search engines look to those links in order to determine which website provides the most valuable information.

A Dominating Internet Presence Requires Social Media

Having a great website is not enough. At Internet LAVA we understand that a successful internet marketing strategy requires a complete online presence that includes using social media. Think of your online presence as a mosaic of hundreds of other websites that link to one another. If you write a short article on an interesting topic within your focused practice area, that article can be published or linked from hundreds of other website profiles.

One short video on a particular legal topic that can be placed on your website and also added to each of your online profiles. A small investment of your time can create a huge wave of traffic to your website. Even better, the search engines view these connections as an indication that your website is unique and powerful allowing you to rise above your competition.

Did you know that there are hundreds of high-traffic websites that we can use to easily publish information about your practice for absolutely free? Just a few of these resources available to lawyers include the following:

• Local Business Listings on the major search engines (such as Google Places, Bing Maps, and Yahoo! Local);
• Legal Directories (such as AVVO or LawLink);
• Small Business Directories (such as MerchantCircle);
• Social Media Profiles (such as Facebook, LinkedIn, or Twitter);
• Video Sharing (such as YouTube, Metacafe, or Yahoo Video);
• Blogs (such as Wordpress or Blogger); and
• Press Releases (such as PRWeb).

When these online resources are used properly, they will help your law firm's website rank higher in the search engines. At the same time, we put you in control of managing your online identity.

The battle to rank at the top of Google is becoming more and more competitive, especially for attorneys. A website by itself is just not enough anymore. Having the proper support structure to compliment a well-designed and search engine friendly website can help your law firm rise above the competition.

At Internet LAVA, we have developed a proven method of maximizing these resources in the most effective manner to compliment your website. With a small investment of your time on an ongoing basis, Internet LAVA can maximize your online presence so that you can outrank your competitors that lack the same type of online exposure.

The Internet LAVA Solution

We have the resources to manage an effective online marketing campaign for law firms both large and small that provides an excellent return on investment. Whether your law firm focuses on criminal defense, DUI / DWI, or personal injury, we have solutions centered on helping you reach ideal clients.

Internet LAVA is a professional website development and internet marketing company focused specifically on helping legal professionals throughout the United States. That focus allows our company to best help attorney's maintain a professional image and stay in full compliance with the the maze of various state bar rules that govern internet marketing.

By choosing Internet LAVA as your website marketing company, you can be sure that your law firm's online efforts are maximized to generate consistent leads from local clients. Find our more about internet marketing for lawyers. Call us at 1-800-292-LAVA today to discuss ways to dominate the search engines to target your ideal clients.