At Internet LAVA, we provide our clients with a full range of internet marketing and web site development services. Our strategies are geared towards establishing a prominent online presence and attracting the types of clients or cases that are most profitable for your practice.
Attorney Marketing Service
From the consumer’s perspective, the internet provides the most convenient way to find the best attorney for their specific situation. Our strategies help lawyers outrank the competition for the particular types of cases that they handle best and gain access to hundreds of unique visitors each month.
We want you to consistently land the types of cases that are most profitable to your firm. This means placing meticulous attention to your niche practice areas and geographical location in your online presence. When a user visits your website, they will see content that addresses their specific concerns and will recognize you as an authority within your practice area. Their enlightened perspective of you can make all the difference in choosing to contact your law firm after seeing your website.
Our formula is designed to:
- Maximize your law firm’s search visibility in Google, Bing, and Yahoo to attract targeted traffic from local consumers who are beginning the process of obtaining legal services.
- Enhance your law firm’s professional brand image with a custom-designed, visually stunning website that will inspire your audience to contact you for legal assistance.
- Provide your ideal client with valuable information related to their specific legal matter in a way that will earn recognition for your law firm as an authority in the field.
- Build a full-scale online presence for your law firm by publishing social media profiles, local business map listings, press releases, professional blogs, articles, and more related to your legal field.
- Build strong inbound links to your website from other websites that are popular, resourceful, and relevant to your specific legal practice and the locations you practice in.
- Give you complete control of your website by granting login access to your website’s content management system (CMS), allowing you to easily add and edit your own web content.
- Give you with access to the items created by providing you with login information for each of the online profiles and blogs created on your behalf.
- Allow you to have full ownership of your website after the initial agreement is fulfilled. This includes transferring ownership of the domain name, giving you all of the original source files that were used to create your website and full ownership of all copyrights associated with your website.
- Provide you with a project management and interaction style that meets your unique needs. Depending on the needs of your firm and your preferences, you can have as little or as much involvement in the continual development as possible. However, we encourage your active participation and provide educational training for your office.
- Create a transparent website development process. You will have access to our company’s project management system. This can help you keep track of new links, articles, press releases, or blog entries added for your law firm. Additionally, you will be able to see the traffic and search trends reflected in your website analytics account.
Our Services include all of the following:
Website Design – Your website will be custom-designed to fit the exact image and message you want to display to users. This will include visually appealing graphics and a clear call to action that will inspire your visitors to contact you.
Logo Design / Branding – Your logo will be created or enhanced by our graphic design specialists who will work with you to help establish a truly memorable brand. This brand will be maintained on your website and all of your online profiles. You can even use this branding on your law firm’s stationary for added benefit.
Internet Marketing – Your marketing campaign will combine the best practices in SEO with search trends of your targeted local clients. However, we never leave it at that. A successful online presence is requires continued development and adjustment.
Search Engine Optimization – Your website and other online materials, such as social media profiles, videos, and blogs, will be optimized for strong organic rankings in major search engines. This work is performed consistently to take advantage of Google’s preference for freshness.
Content Writing – Our in-house writers create unique legal web copy that is informative, comprehensive, and easy to understand by the target audience. This immediately sets you apart from the oftentimes generic competition, while providing users with content that gives them a favorable impression of your knowledge.
Content Management – Your website will be built using a Content Management System (CMS) allowing you to login and make edits or add additional content anytime, from anywhere. We provide brief training into this easy-to-use system and are always available to provide support.
Link Building – We build links for your website across relevant and high-quality platforms. This links give your website added push in search engines due to their trustworthiness. We do not use blackhat link building techniques.
Search Engine Marketing – Pay-Per-Click marketing in search engines can be a great tool to augment any marketing campaign. We do through research into the best phrases to use and keywords to target. When combined with our content optimization, this lowers your keyword bids and makes the most out of your budget.
Social Media Marketing – We will create multiple social media profiles for your law firm on today’s most popular platforms such as Twitter, Facebook, and Google +. In addition to helping maintain your social presence, we provide you and your staff with training on easy ways to make meaningful updates.
Niche Marketing – Play to your strengths. In this internet-driven age, people are typing in a variety of specific search terms to research legal issues they face or for an attorney who can best address them. By focusing on niche areas within law, you can best display your law firm as the best choice for the user. This is done through high-quality content, design, and identity shaping.
Local Map Optimizaton – We will create and optimize local business listings for Google Places, Bing Business Center, Yahoo Local, and MapQuest Listings. A successful local map campaign can result in additional first page search listings and increase traffic.
Professional Blogs – We will create one or more professional legal blogs to promote your firm. This may include writing and publishing regular blog entries on your law firm’s behalf that are both thoughtful and well-research. You always maintain rights to review or access the blog at any time.
Press Releases – Your law firm will be promoted online with routine press release distribution. This will help establish your professional image, while increasing your website traffic and visibility. A press release is also a great opportunity to disseminate news about your law firm.
Article Marketing – Through the creation and distribution of informative and engaging online articles, this aspect of your campaign serves to create quality backlinks and enhance your law firm’s image. These articles are released regularly and contain topics specific to your location and area of law.
Directory Submissions – We will create several online directory listings with today’s most popular legal websites. This will further promote your law firm and increase your website visibility. Search engines like Google place heavy emphasis on links generated on quality directories.
Website Analytics – Your website will have analytics software so we can monitor the web traffic and other statistics. Analytics are important when analyzing the success of an online marketing campaign and making necessary enhancements. This is data that you will have access to.
Free Hosting – Our internet marketing package includes free web hosting and email hosting. Throughout the term of our agreement, your website and email will be hosted and maintained at no additional cost.
Bar Compliance Solutions – We keep up-to-date with state bar regulations regarding attorney advertising. We will work with you and provide suggestions to ensure that every piece of online material promoting your firm is bar rule compliant. This is especially critical in states with strict bar rules.
Call 800-292-LAVA (5282) to learn more about the services we offer during a free marketing consultation. Since we value transparency and straight-talk, this is your opportunity to learn more about law firm online marketing in a no-pressure environment. We will review your online website and provide you with a realistic assessment of your strengths and weaknesses. Contact Internet LAVA today enhance your law firm’s presence in the search world.