The Future is Here –
Internet Marketing Centered Around High Quality Videos
When it comes to developing an effective internet marketing strategy, your law firm needs high quality videos. You instinctively know why video is the best way to tell your law firm’s story. If a picture is worth a thousand words, a video is worth a million.
Video helps you showcase your firm’s unique qualifications for a niche area of the law. The better your qualifications and experience, the more you can benefit from having high quality videos.
When done correctly, video helps you attract and convert your ideal clients. The goal is not just generating new leads through your website, but also dramatically increasing the quality of those leads, the average case value, and the overall conversion rate.
Video marketing works in three ways. First, video helps you increase your conversions from the traffic your website already gets. Second, your website gets more traffic as a result of the SEO benefits resulting from the videos. Third, by embedding the videos on other online platforms, you can turn social media into a revenue driver for your practice.
By bridging the gap between video production and online marketing, distribution and implementation, the team at Internet Lava creates a unique value proposition for law firms. The return on investment begins immediately after the videos are implemented into your website.
Simply uploading your videos to YouTube is not enough and doesn’t provide your website with much SEO benefit. Any 5th grader can create a YouTube channel. We take a much different approach.
What is Video Lava?
Video Lava is YouTube-style technology built directly into your website. When a user comments on your video, embeds your video, or clicks on your video from search results, they are interacting directly with your website, not YouTube.
This technology combined with compelling and informative video content will send your marketing efforts into hyperdrive. Users will be inspired by your videos and want to engage with them. By doing so, users are enhancing your website’s credibility with search engines. This makes for a comprehensive strategy combining video marketing and SEO.
At Internet Lava, we help law firm’s build their brand, dominate online for their niche practice areas and utilize video to tell their story. If you are serious about creating videos for your law firm, let us guide you through the process from pre-production planning, the multi-day video shoot, editing, and implementation.
Why You Need Video Now
When it comes to video marketing for law firms, the time to act is now. High quality videos provide the best return on your investment for your marketing budget. From the moment the videos launch, it instantly begins to attract and convert your ideal clients into true believers.
Quality videos will enhance every other aspect of your online marketing strategy. Multiple pages of your website, your Google My Business listing, your lawyer directory profiles, your PPC landing pages, your social media accounts, your blog articles, your organic search engine rankings, each of these online verticals will be enhanced once your videos are added to the equation.
Get ahead of the curve by publishing your videos online before your competition. You will reap the benefits of staying ahead of the pack as they struggle to catch up later. Especially for the most well-established law firms, video helps the firm gain a huge advantage over competing law firms online.
At Internet Lava, we want to work with the best attorneys and law firms. We are uniquely positioned to help them tell their story through videos showcased on a beautiful and well-designed website. We handle every part of their internet marketing strategy in a way that makes them proud of their marketing.
No Other Company Can Do What We Do
We implement your videos into your website and all other aspects of your internet marketing strategy. Videos will compliment everything else you’re doing.
Don’t take a hodgepodge approach to your marketing. We know that some companies produce high quality videos. Some companies create logo and branding materials. Some companies build great websites. Some companies write informative legal content and social media. We do it all and we do it right.
Big mistakes are caused by mismatching different venders all going in different directions. When no one is in charge, you know that no one is accountable. Fixing those kinds of mistakes is very expensive.
Instead, you need one company focused exclusively on internet marketing for attorneys who can handle all aspects of the project. You need one team to create a comprehensive and effective approach that tells the story of your law firm.
Only Internet Lava takes a truly comprehensive and cohesive full-service approach based on what you need at every stage of the process. Every part of your marketing strategy needs to work together.
The team at Internet Lava is focused on providing law firms with the following services:
- Creating high quality videos that tell your story and educate your ideal clients on what you do best;
- Realigning your logo and branding message to work together across multiple channels;
- Designing a beautiful website that is easy to navigate and mobile friendly;
- Writing enough pages of informative legal content to cover all of your niche practice areas and show up in search results for related keyword phrases;
- Building a solid foundation for your SEO strategy that allows you to dominate your niche practice areas;
- Implementing the most effective local marketing strategies to target the areas you serve; and
- Optimizing your social media accounts to effectively spread the message to all of your ideal clients.
At Internet Lava, our team is ready to jump into action by planning your internet marketing strategy with a high-end, content-rich website with high quality video as the centerpiece. No other company has the ability to match our comprehensive approach. Our approach is based on what you really want and need to truly dominate your niche practice areas online.
We know your time is valuable. Our team can help you do it right the first time so that you can reap the rewards for years to come.
How You Get What You Need at Every Stage
Our full service approach takes you through each stage of the process including:
- Determining your video marketing strategy and long term goals;
- Preparing the pre-production details in a way that leaves nothing to chance as we set the stage;
- Coordinating the multi day shoot to capture all the video and audio;
- Editing the videos in post-production to perfectly implement the plan;
- Staging the launch of the videos on your website; and
- Optimizing the accompanying content and embedding the videos on other platforms to span the full reach of the web.
We can help you schedule the pre-production planning and the multi-day video shoot. We can ensure that we obtain all of the video footage needed to produce, at minimum, thirty (30) informative videos that can be used to showcase your law firm across the full range of available online platforms.
We also help you set up and optimize the videos on your website and embed them on the interior pages of your website. We also set up and optimize your YouTube channel and dozens of other platforms on the web.
We create engaging and high-production value (HD) videos including the:
- The Master Promotional Story (approximately 2-5 minutes in length)
- Several 30-second commercials (designed for the specifications of each social media platform)
- Thirty practice area videos (approximately 1-4 minutes in length each)
Why So Many Videos?
In slightly more time than it takes to shoot one video, you can shoot enough footage for 30+ informative videos. Each video can be added to a different page on your website.
Shooting enough footage for 30+ videos provides the best return on the investment. Those individual videos will begin to rank in the search engines when people search for an attorney in those niche areas of the law.
Get Started Today To Launch Your Videos
Ready to take the next step? Scheduling a free initial 30-minute consultation. During the consultation, we can look at your existing branding and internet marketing strategy.
We can show you ways to use video to energize your marketing campaign. When you choose Internet Lava, we become vested in your success. We have a passion for telling the law firm’s story in a remarkable way.
Contact Internet Lava, LLC, to see the future of internet marketing based on high quality videos. Learn more about:
- How to showcase your unique qualifications, training and experience
- How to develop a video marketing strategy unique to your niche practice
- How to find the best video topics to drive traffic to your website
- How to properly embed video content directly to your website to improve search rankings
At Internet Lava, LLC, our video production and marketing services are decisively different. We help you tell your law firm’s story in a way that separates you from your competitors. Good videos mean that more of your ideal high-value clients find you online.