News | Internet Lava

Topic-First SEO for Criminal Defense Lawyers: Winning Search Engines and AI Answers

When someone discovers they are under criminal investigation, their first concern is privacy. They do not consult neighbors or look for solutions on social media. They turn to the internet…
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How Internet Lava Helps Criminal Defense Attorneys Convert AI Searches

Internet Lava has helped our clients, experienced criminal defense attorneys, convert consumers using AI into potential new clients who contact their law firm. We understand what these law firms want…
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Internet Lava Sponsors National Association of Criminal Defense Lawyers (NACDL) Seminars in 2026

Internet Lava is proud to announce sponsorships of five seminars and events for the National Association of Criminal Defense Lawyers (NACDL) in 2026, reaffirming the company’s ongoing commitment to supporting…
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The Ultimate Guide to Tracking Your AI Search Traffic: A Step-by-Step Blueprint for Criminal Defense Attorneys

As a criminal defense attorney, you are likely used to checking your digital metrics on Google Analytics (GA4) or SEMrush. You know what organic traffic looks like, and you track…
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Beyond the Search Bar: What Criminal Defense Attorneys Need to Look For in the Age of AI Marketing

For over a decade, the digital playbook for a private criminal defense practice was relatively straightforward: build a technically fast website, draft deep content covering local county procedures, and optimize…
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Marketing your Law Firm for AI Searches in 2026

At Internet Lava, we build websites to help attorneys connect with their ideal clients. In this new age of AI, just optimizing websites for google searches is no longer enough…
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Insights on the Attorney’s “Google My Business” Listing

If you want to dominate your market online for your practice area, then you need to show up in Local 3 Pack (sometimes called the “map pack”). The Google 3-Pack…
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How the Google Bedlam Update Impacts Attorneys

If you just noticed a big fluctuation in the traffic on your law firm’s website beginning November 5, 2019, the changes are attributable to a recent Google update. One SEO…
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State Bar of Texas’ Arbitrary Rule for Testimonials on Law Firm Websites

Online reviews are everywhere these days. For law firms, the most common avenues for online reviews include: Facebook, Yelp, Avvo, and of course… Google. These are known as “third-party” reviews…
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Checklist for Starting a Criminal Defense Practice

Checklist for Starting a Criminal Defense Practice At Internet Lava, LLC, we build websites and Internet marketing strategies for criminal defense attorneys nationwide. Most of our clients are well-established criminal…
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