If you are considering beginning an internet marketing campaign for your divorce, family law, or adoption practice, contact Internet Lava, LLC, to find out more about our services, including website design. For a fraction of the price of our competitors, we provide our attorneys will a website filled with more pages of unique and informative content. Find out more about how much family law attorneys can benefit from an effective internet presence that dominates the search engines.
Whether you are beginning a solo practice or manage a well-establish mid-size divorce law firm, contact us learn about our solutions for website design and internet marketing for family law and divorce attorneys. All of our websites use the best content management system for attorneys which allows the attorney to easily add or edit any word on any page of the website from any computer with an internet connection.
We design the website, provide the attorneys with more content and better content, set up and manage an effective social media presence, build backlinks to the website from other relevant and highly ranked websites, and continue to help the attorney improve the website by adding additional content as the practice grows.
With a great content management system, the matrimonial lawyer can even add pages to the website within a matter of minutes which provides the attorney with a much more cost-effective long term solution for staying one step ahead of the competition.
Tips for the Marketing the Best Family Law Attorneys
Before beginning an internet marketing campaign for any family law or divorce attorney website, you have to understand your competition. During your initial consultation with our company we will take you on a tour of what your ideal clients are likely to find when they begin a search for a family law or divorce attorney in your area.
We will show you exactly what your competition is doing to dominate the search engines in your city and county.
- How effective is the law firm’s website design?
- How many pages are on the website?
- Is the content unique informative, and customized for the particular jurisdiction in which the attorney practices?
- What is the “page rank” of the homepage and each interior page?
- How are the interior pages on the website linked together?
- How many properly tagged pictures are on each page of the website?
- How many other relevant and highly ranked websites link to the main website (called “backlinks”)?
- Is the attorney effectively using local business listings on the major search engines such as Google Places, Bing Maps, and Yahoo Local?
- Is the attorney effectively using business profiles and family law directories to drive traffic to the website?
- Is the attorney using videos on the website?
- Is the attorney effectively harnessing the power of social media to drive traffic to the website?
- What is missing from the family law attorney’s website?
Once you understand exactly what the competition is doing, you can begin to make plans for your website and internet marketing plan. At Internet LAVA we create a custom package based on your practice area and geographical location.
Dominating the Search Engines Requires Better Content
At Internet LAVA we work with our clients to create a content rich website that provides more information on the family law issues that are most important to your ideal client. Any attorney has certain niche areas and cases that they find more enjoyable and most profitable.
At the same time, your ideal client is looking for an attorney with experience with their particular type of case. By attracting your ideal cases you are able to provide a better service to your client in a more cost effective manner.
Consider the following niche areas each of which can fill an entire page or several pages on the website:
- TYPES OF DIVORCE CASES
- High income divorce
- High net worth divorce
- Contested divorce
- Uncontested divorce
- No-fault divorce
- Fault divorce
- Representing women
- Representing men
- Collaborative divorce
- Flat fee divorce
- Military Divorce
- STAGES OF A DIVORCE CASE
- Legal separation
- Filing for divorce
- Divorce waiting periods
- Discovery process
- Temporary Hearings
- Divorce Mediation
- Divorce trial
- Divorce Decree
- Post-judgment modification actions
- ASSET DIVISION
- Prenuptial agreements
- Post-nuptial or post-marital agreements
- Income attribution
- Property Distribution
- Business valuation
- Forensic Investigation
- Hidden Assets
- Tax implications in divorce
- Protecting with professional practice
- Financial asset valuation
- Business Valuation
- Division of pensions and retirement benefits
- Division of Military Pension
- SPOUSAL SUPPORT AND ALIMONY
- Allegations of domestic violence
- Allegations of child abuse
- Protective Order, Restraining Order, or Injunction for Protection
- CHILD CUSTODY AND SUPPORT
- Child visitation and custody (time sharing)
- Out of state custody determinations
- Child support
- Child support modifications
- International child custody
- Hague Convention
- Parent move away issues
- Custodial child relocation
- Gay and lesbian child custody issues
- Paternity Law
- Downward modifications
- Upward modifications
- Child support modification
- Child custody modification
- Spousal support modifications
- Alimony modifications
- Post-judgment modifications
- Contempt Issues
- Post-divorce collections
- FAMILY LAW ISSUES
- Legal Separation
- Separation Agreements
- Father’s Rights
- Grandparent’s Rights
- Nontraditional marriage
- Same-Sex Divorce
- Gay or Lesbian Divorce
- Divorce mediation
- Adultary and Divorce
- Independent Adoption
- Agency Adoption
- Step-parent adoption
- Relative Placement
- Legal guardianship
- Adult Adoption
- Foreign Adoption
- Adopting a child in foster care
- Surrogacy Issues
Being able to continually update and improve each page of your website is one of the most important factors considered by the search engines. By giving the attorney the option of being able to writing and edit content for the website, the attorney is able to continually improve and adjust the website over time. The search engines look at those improvements as an indication that the website provides fresh and relevant content.
Search engine optimization (SEO) for family law attorneys is simply the process of developing the website to answer the general questions that your ideal clients might have about very specific issues before they settle on an attorney. An easy to use content management system gives the attorney a huge advantage over the competition that snowballs over time.
Attracting Your Ideal Clients
Part of our internet marketing strategy is to help you attract your ideal clients in certain niche areas. In order to find out which niche areas you would like to focus on, think carefully about your ideal client. Do you want to represent primarily high income or high net worth individuals? If so, then your website should focus on the issues most important to these individuals. The look and feel of your website should be different for this type of focus then for an attorney that wants to attract individuals seeking child support downward modifications or paternity actions.
Dominating the Search Engines
At Internet Lava we help you understand the competition, and then plan a unique formula targeted to help you dominate the search engines in your practice area for your particular geographical location. We help you plan a website that is bigger and better than anything else in your market. We help you come up with a realistic and cost-effective campaign that will bring you an immediate return on investment that continues to grow as your website grows stronger.
Harnessing the Power of Social Media for Family and Divorce Lawyers
We know what your thinking. Many family law and divorce attorneys dread the ideal of social media. However, when it is done properly, social media can help you promote a professional image of your law firm in the most cost-effective manner. At Internet Lava we help you set up hundreds of profiles on some of the most popular websites in the world.
We link the social media and business profiles together so that by posting a brief description about a particular topic you can promote an interior page on your website and provide your potential clients with informative and educational materials that answers the questions of your ideal client before they settle on a divorce or family law attorneys.
Our Solutions Marketing Family Law Attorneys
Contact Internet Lava to find out more about website design and internet marketing for family law and divorce attorneys throughout the United States. We build websites to dominate the internet and attract your ideal clients in your ideal geographical locations.
Call us to discuss marketing your law firm through a cost-effective internet marketing strategy that provides an incredible return on your investiment. Control your online identity as you grow your practice.
Article last updated on Thursday, June 4, 2015.
Resources for Family Law Attorneys
ABA Section of Family Law – American Bar Association’s information center focused on family law, divorce, child custody and support issues as well as information on family law publications, statistics, stories, and reports.
Just4Dads.org – Family Law Information for Fathers – A web site that concentrates on information for fathers, including a directory of family law and divorce attorneys.
Adoption Policy Resource Center – Includes legislative news and analysis on adoption laws and policies.
Texas Divorce Resources: The Collaborative Law Institute of Texas – Family law attorneys throughout Texas can join the Collaborative Law institute of Texas, Inc. (CLI-TX) which provides website promotions, training and practice materials, as well as statewide marketing and networking opportunities.