Personal Injury Law Firms

At Internet Lava, we help personal injury attorneys create effective and dynamic websites. No other area of law is more competitive when it comes to on-line advertising. Many personal injury attorneys think that effectively marketing their practice on the internet is cost-prohibitive. Let us show you how focusing on particular niche areas of the law can lead to an immediate return on your investment that grows stronger over time.

In many ways, a website is like a publishing project. The goal is to provide interesting information to the reader on a particular topics. The information should be well organized and updated on a regular basis. Most importantly, since you provide your services to a particular geographical location, the content should also be focused on a particular geographical area such as your state, county or city.

Your website should include the following types of information:

  • specific niche areas of a particular practice area;
  • definitions of legal terms used in personal injury cases;
  • links to the attorneys social media profiles;
  • personal injury settlement calculators and formulas;
  • videos showcasing the law firm’s personal injury attorneys; and
  • statistics and stories on personal injury cases in your area.

Contact Internet Lava to discuss your internet marketing needs for your litigation law firm. We believe that our best clients are the most educated attorneys on how internet marketing really works. When you contact our company we will schedule an initial consultation to discuss your current internet marketing efforts and a plan for you long terms goals.

Whether you are starting a personal injury law firm or well established, whether you are a solo practitioner or in a mid-size firm, our techniques help you grow your practice quickly with an immediate and sustainable return on your internet marketing investment.

Why Our Internet Marketing Company is Different

Internet Lava is a boutique internet marketing company based in Houston. We have seven employees who focus on building content for a small number of attorneys and law firms thoughout the county. We know our clients and they know us. We work with the attorneys not only to launch the website in the beginning of the project, but also to expand and improve the content over time as the attorney’s practice grows.

Personal Injury attorneys face unique challenges in internet marketing and website design. We help trial attorneys advertise their personal injury or medical malpractice law firm through cost effective on-line techniques that use a content rich website with a great content management system, social media marketing, and video websites.

While other attorneys waste money on pay per click, we help our personal injury attorneys use their resources on what matters most – a content rich website that shows up naturally in the search engines for the terms their ideal clients are most likely to use.

We can show you how our content management system will allow you to edit or add content to any page on your website in a matter of minutes. We can create hundreds of pages of content and give you the ability to write additional content for the website which is one of the most cost effective way to dominate the search engines and manage your online identity. Call us to find out the new direct of internet marketing for personal injury law firms that can allow your practice to dominate the search engines.

Websites for Internet Marketing for Personal Injury Law Firms: Go Big or Go Home

Because internet marketing for personal injury attorneys is so competitive – we have five words of advice:

“Go big or go home.”

Anyone can build an electronic brochure that can give people information about your law firm if they search for the name of your firm or the names of your individual attorneys. At Internet Lava, we build websites for personal injury attorneys that dominate the search engines when your ideal clients begin to search for an attorney. Even if they already have the name of several attorneys that were recommended by friends or family, they often look for attorneys discussing issues related to their particular type of case including personal injury settlement calculators.

By having better content, more content, better graphic design, properly tagged pictures, more backlinks, more internal links, better social networking, and effective use of website videos.

Going big does not mean spending the most money on your website. Instead, it means being actively involved in creating a website that can grow with your practice over time. The website is a never-ending publishing project. At Internet Lava, we help personal injury attorneys stay one step ahead of the competition.

People Search for an Attorney’s Name On-Line

If a potential client does search for the name of your law firm or a particular attorney in your firm, the client will be impressed with the amount of information on the internet about the attorney or firm. All of that information should convey a consistent message that the attorney is professional and recognized as an authority in the legal community.

We create hundreds of profiles for the attorney on some of the most popular websites in the world including a Google Profile Page, Facebook, Twitter, LinkedIn, MerchantCircle, and more. By creating these profiles you are able to control the order in which Google lists information about the attorney in the search engines. You can help promote information and websites that convey the best message to your ideal clients.

Find the Competition – Personal Injury Attorneys in Your Area with Effective Websites

The first thing that any trial attorney should do when considering investing in internet marketing for a personal injury law firm is looking closely at the competition. We can help you determine which personal injury law firms in your area are most likely to attract your ideal clients when they begin their search for an attorney on the internet.

Once you have found the most effective websites for personal injury and medical malpractice attorneys in your area, then look closely at those websites to determine the following:

  • How effective is the design websites?
  • Does the website present a professional image for the firm?
  • Is the website in compliance with all of the state’s bar rules that govern internet marketing?
  • How many interior pages are on the website?
  • What is the page rank of the main page of the website and what is the page rank of each interior page?
  • How many properly tagged pictures can be found on each page of the websites?
  • How are those pages linked together within the website?
  • How many other websites link to the personal injury attorney’s website (also known as backlinks)?
  • For each backlink to the main website, how relevant and powerful are those backlinks?
  • What relevant and highly ranked personal injury directories does the law firm use to promote the main website?
  • How effectively is the law firm using local business listing on the major search engines (such as Google Places, Bing Maps, and Yahoo Local) to drive traffic to the main website?
  • Does the personal injury law firm effective use videos on the website?
  • Does the personal injury law firm effectively use of social media to drive traffic to the main website?
  • What types of unique search engine optimization (SEO) techniques are helping that website rank well in the search engines?
  • Does the personal injury website provide unique tools such as a personal injury settlement calculator, or personal injury formulas for settlement or other information that you can’t find anywhere else?

Once you understand the competition, you need a website design and internet marketing company that will build you a bigger and better website geared towards dominating the search engines in your ideal geographical areas.

Better Content for a Personal Injury Attorney’s Website

Think about internet marketing from the perspective of your ideal client. Someone they love has been injured through the negligence of another person or company. They might begin their search by looking at terms such as “personal injury” or “brain injury” or “wrongful death” or “contingency law firm” on a national or state level.

After the viewer learns some of the terms they begin to narrow their search eventually looking for an attorney with experience with their particular type of case in their area. For example, the viewer may quickly narrow their search to something like the following: “wrongful death attorney in Tampa Florida for a construction accident” or “vicious dog bite attorney in Boston.” Your potential clients are also interested in unique tools such as personal injury settlement calculators and formulas used by the plantiff’s counsel and defense counsel.

By having hundreds of interior pages on your website each dealing with one particular issue targeted at your state and geographical location, you will start to show up for those longer searches (called long-tail searches). In many cases, your visibility in the search engines begin immediately for particular narrow niche areas.

By focusing on certain niche areas you can begin to see an immediate return on your investment. Additionally, you can attract those cases that are the most interesting and profitable to your practice. While other attorneys take the “shot gun” approach by barely touching on every practice area within the personal injury category, you can focus on building the most relevant and informative content for particular niche areas.

As your practice grows, you can begin to target other niche areas and expand your practice accordingly. Internet marketing provides you with the most effective way of attracting your ideal clients and most profitable cases.

Niche Areas for Personal Injury Attorneys

When writing content for personal injury attorneys we provide the trial attorney with a long list of possible topics and also ask them to suggest any practice or niche areas that we might have missed. The more pages on the website, and the more informative the content on each page the better the website will rank in the search engines for those terms.

Many personal injury attorneys ask us, “Why do we need so much content? Who is going to read all this?” In order to answer the question you have to understand how the search engines work. If your potential local client is interested in motorcycle accidents involving serious head injuries, they might “Google” those terms. Instead of landing on the main page of your website, the search engines might direct them to an interior page deep within your website site on motorcycle accidents or head injuries. When done correctly, the motorcycle accident page may show up number one on Google and the head injuries page might show up number two on Google.

Your potential local client will be immediately impressed that your website is geared towards answering some of their general questions for a specific type of case. Also, by having content on such particular areas within the field of personal injury, you show the client that you are experienced in that particular niche area and want to attract their business.

An entire website can be built around a particular niche area such as medical malpractice. Many personal injury attorneys want several or all of the following niche areas listed below in their website. The possibilities are unlimited for building informative content on a personal injury attorney’s website. Consider some of the following practice areas which can each be an individual page on the website all organized in a matter that allows the viewer to quickly find information about the topic for which they are most interested.

Types of Personal Injury Cases

  • Back and Neck Injuries
  • Body and Limb Injury
  • Head and Face Injury
  • Brain Injuries
  • Back Injury
  • Burn Injuries
  • Birth Defects
  • Heart Injury
  • Lung Injury
  • Spinal Cord Injury
  • Quadriplegia
  • Sexual Transmitted Diseases

Personal Injury Settlement Calculators or Formulas

  • settlement calculator for medical expenses
  • calculation of car repair costs
  • adding rental vehicle costs
  • calculating lost income using a variety of formulas
  • calculating future lost wages
  • pain and suffering multiplier
  • which personal injuries pay the most
  • calculating special damages
  • personal injury calculators and formulas used by the insurance company
  • negotiating the highest personal injury settlement

injuries to Children

  • Birth Defects
  • Birth Injury
  • Birth Trauma
  • Prescription Medicine Drug Recall
  • School Bus Accident
  • Abuse or Neglect Injuries to Children

Personal Injury Terms

  • Contengency Fees
  • Damages Issues
  • Hospital Bills
  • Depression
  • Lost Wages
  • Loss of Benefits
  • Disabilities
  • Accident Claims
  • Disability Claims
  • Wrongful Death
  • Negligence


  • Car Accidents
  • Vehicle Accidents
  • Traffic Accidents
  • Motor Vehicle Accidents
  • Motorcycle Accidents
  • Trucking Accidents
  • Motorcycle Accidents
  • School Bus Accidents
  • Airline Accidents
  • Aviation Accidents
  • Railroad Accidents
  • Train Accidents
  • Recreational Vehicle (RV) Accidents
  • Crane Accidents

Places Where Injuries Occur

  • Worker’s Compensation
  • Work Related Accidents and Injuries
  • Construction Accidents
  • Hazardous Chemical Exposure
  • Fire Accidents or Injuries
  • Dog Bite or Vicious Dog Injuries
  • Work Accidents and Injuries

Medical Malpractice

  • Misdiagnosis
  • Undiagnosed Complications
  • Failure to Treat
  • Emergency Room (ER) Mistake or Error
  • Failure to Diagnose in the Emergency Room (ER)
  • Surgery Error
  • Wrong Surgery, Patient or Site Error
  • Doctors Errors, Mistakes and Negligence
  • Medical Equipment Error
  • Infections in Hospitals
  • Veteran Administration Medical Malpractice

Premises Liability

  • Slip and Fall
  • Amusement Park Accidents
  • Staircase Accidents
  • Escalator Accidents
  • Elevator Accidents
  • Inadequate Security
  • Swimming Pool Accidents

Product Liability

  • Product Liability Claims
  • Defective Products
  • Product Recalls
  • Unsafe Products
  • Product Injuries
  • ATV Recall

Drug Injuries

  • FDA
  • Prescription Errors

Representing the Victims of Abuse and Criminal Acts

  • Child Abuse
  • DUI Car Crash with Injury
  • Domestic Abuse
  • Nursing Home Abuse
  • Elder Abuse
  • Nursing Home Neglect
  • Police Misconduct
  • Police Related Injury
  • False Arrest
  • Civil Rights Violations
  • False Arrest
  • Sexual Assault
  • Sexual Abuse
  • Slander and Liable
  • Stalking and Cyberstalking

Disability Insurance Claims

  • Denial of benefits by Long Term Disability Policies both ERISA and non-ERISA
  • Denial of benefits by private (non-ERISA) insurance police

Other Injuries and Wrongs for Chemical or Toxic Torts

  • Asbestos or Mesothelioma
  • EMF or Radiofrequency Exposure
  • Beryllium Exposure and Law Suits
  • Silica Exposure and Health Risks
  • Benzene Litigation and Exposure
  • Chemical Torts
  • Toxic Mold and Mold Exposure
  • Toxic Tort

Building Immediate and Long Term Results

By building a sizable amount of content on a wide range of topics related to personal injury law, you will quickly see results for your ideal niche areas. Over the next six to twelve months, your law firm will begin to dominate the search engines for the most competitive terms. Over times, by continuing to update and add to the website it will become stronger each month and each year allowing you to spread out your geographical reach as your practice grows.

Personal Injury Law Resources

The Injury Board – The most effective network for personal injury lawyers across the country. Injury Board uses a powerful website that provides a wealth of information on a wide range of topics. A listing on this websites helps individual attorneys promote their own services in specific jurisdictions. For a personal injury lawyers, having an effective website becomes easier when those internet marketing efforts are combined with a membership on Injury Board. Because the Injury Board website links directly to the attorney’s own website, the attorney receives double the exposure for the ideal key terms.

American Association for Justice – The American Association for Justice (AAJ) is the largest group of trial attorneys representing plaintiffs in the United States. The mission statement of the organization promotes standing up for victims’ rights, including the right to a trial by jury, promoting fairness and justice for injured men, women and children, and educating the public about safety and health issues.

American Arbitration AssociationThe AAA provides services to corporations and individuals who want to resolve their civil litigation, personal injury or medical malpractice case out of court. The AAA administer the civil litigation case from the initial filing to the closing. Services are also provided over seas by the International Centre for Dispute Resolution® (ICDR). The website provides a wealth of information on the arbitration which is often an interesting topic for individuals who are looking for an attorney in a personal injury or medical malpractice case.

American Bar Association ABA Law Practice – The ABA’s website also provides lots of information for personal injury attorneys including continuing legal education classes, programs to help judges and lawyers, and initiatives to help educate the public about important legal issues.

Insurance Institute for Highway Safety / Highway Loss Data Institute – Many PI attorneys that we talk with are most interested in auto and car accident cases. Take a look at this website for the Insurance Institute for Highway Safety which provides information statistics for personal injury auto accident cases including property damage, serious bodily injuries and death. The Highway Loss Data Institute also provides information on scientific studies of insurance data for different types of vehicles (by make and model) and ownership factors and patterns.

American Association for Justice (AAJ), formally the Association of Trial Lawyers of America (ATLA) – For more than 60 years, the AAJ has helped plaintiff trial attorneys by working as a collective voice for the trial bar advocating for the rights of injured individuals, tort reform efforts, and public safety issues. The website provide infomation on PI news, personal injury settlement calculators and formulas, CLE classes, and the AAJ 2011 convention.

Our Solutions Marketing Personal Injury Attorneys

Contact Internet Lava to find out the new direction of internet marketing for personal injury law firms. Schedule an initial consultation to discuss your current internet marketing efforts and our solutions to meet your long term goals. Find out why our product blows away the competition on both price and results.

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