Google Screened Program for Lawyers and Law Firms
At Internet Lava, LLC, we help law firms set up advertising strategies for the new Google Screened program. Attorneys with a well-established law firm with impressive online reviews benefit the most from advertising on Google’s Local Services Ads (LSAs).
We can help you get more leads and grow your business using Local Services Ads. For some campaigns, Local Services Ads are a better fit.
As a result, we have helped our clients stop advertising online with Google Ads and shift a percentage of their marketing budget to Google’s Local Services Ads.
With Local Services Ads, clients pick your law firm from a list of law firms, so they’re more likely to book your services directly.
Local Services Ads are different because you pay for leads and not clicks. You only pay when clients contact your law firm through your ads. As a result, attorneys can focus on real results for their practice.
Another benefit of LSAs is emphasizing Google’s “badge of trust.” The ads also use the phrase “Google Guaranteed.” Potential clients can identify an eligible law firm because it has the Google Screened symbol by their name and profile page.
Contact us to schedule a call so we can walk you through our services and discuss the program in detail. Learn more about how we help lawyers and law firms earn the Google Screened Badge.
We can help you apply for the Google Screened badge and optimize your local service ads on Google. Most importantly, we can help you use your advertising budget wisely without spending too much on pay-per-click or pay-per-lead ads.
At Internet Lava, LLC, our team of experts can ensure you get off to a great start by helping you set up your account and make the best use of your marketing budget over time. As Google continues to make changes, we can make performance suggestions concerning your Google Ads account.
Google Local Services Advertising for Lawyers
With Google’s Local Services Advertising, you pay for phone leads instead of clicks. Advertise for specific services and target specific locations.
Eligible categories for the legal vertical include:
- Bankruptcy Attorney
- Business Attorney
- Contract Attorney
- Criminal Attorney
- Disability Attorney
- DUI Attorney
- Estate Attorney
- Family Attorney
- Financial Planners
- Intellectual Property Attorney
- Immigration Attorney
- Labor Attorney
- Litigation Attorney
- Malpractice Attorney
- Personal Injury Attorney
- Real Estate Agents
- Real Estate Attorney
- Tax Attorney
- Tax Specialist
- Traffic Attorney
Contact Internet Lava, LLC, to find out how you can generate more leads with Google Screened.
What is Google’s Local Service Ads?
Google’s Local Service Ads is a new advertising platform that helps clients find qualified attorneys in their area. Local Service Ads appear at the top of Google’s search engine results page.
The ads help you connect with potential clients when they begin searching for a qualified attorney. Earning the Google Screened badge helps your law firm build trust with the potential client before they even pick up the phone.
In the Google Screened program, you only pay for leads related to your specialty practice areas and the legal services you offer.
Benefits of the Google Screened Program
The benefits of signing up with Internet Lava, LLC, for creating your Google Screened Program strategy include the following:
- a dedicated account manager who takes a full-service approach;
- help with completing the Google Screened application and answering all of the questions;
- assistance with dynamic bid management and monthly budget optimization;
- training on using the Google Screened dashboard;
- assistance with recertification and documents management to keep your Google Screened Status;
- monitoring of your law firm’s responsiveness when responding to incoming leads;
- optimizing your law firm’s other online profiles for early access and invitations to Google “beta” products;
- advice on responding to any complaint from a lead; and
- streamlined billing support so you can determine the return on investment in real time.
We help law firms during each phase of Google’s pre-screening process and beyond.
How Much Do Google Screened Ads Cost?
Law firms using the Google Screened program only pay for leads related to their law firm and the services provided by the firm. We can help you with each stage of the process, including:
- setting a weekly budget that limits the total number of leads you receive in any given week;
- optimizing the bidding strategy to target the law firm’s most profitable leads; and
- disputing invalid leads.
Advertisers using Google Screened are charged for each lead the firm receives. If you set it up correctly, you’ll never pay more for leads than the amount you specify in your weekly budget.
The benefit of the Google Screened program is that you only pay for valid leads. Valid leads are related to your law firm and the services the firm offers.
A valid lead requires the customer to find your Google Screened ad and contact you. You answer a phone call or receive a text message about a service/job type in your target geographic market during your available business hours, and the call lasts longer than 30 seconds.
At Internet Lava, LLC, we work on a month-to-month basis with all our clients. We charge a flat rate monthly fee based on your total advertising budget.
This article was last updated on Thursday, April 13, 2023.